We have to admit.... we are in a phase of denial

The real difficulties of the last 2 years are placing us in the situation to “see” every day all what we can’t achieve. The market is in free fall, the competition is more aggressive, the resources are more limited, and the pressure of the suppliers and of the clients is going beyond the limit of the endurance. We are facing the same dilemma that keeps us in waiting – how we carry on?
The reality is that we have the predisposition to base ourselves on the experience, and sometimes this is telling us that some estimation can’t be true and we can’t believe that it concerns us. The denial of some strategic elements it’s a very common process and sets up potential barriers in front of the managers. The real solution is the decision to start a very painful, but coherent changing process. This changing process could mean the adoption of some classical products or working processes; making something completely new; an association with somebody that you thought you don’t have anything in common; to redefine your own working process. To be able to take the road to success you have to analyze rationally the reality and to set apart the solid true from the multitude of assumptions, than to take decisions and to test them.